Project MoMA.Biz
CAMPAIGN / CUSTOM SOLUTIONS / DESIGN / IDENTITY/LOGO / PRINT / VIDEOGRAPHY / WEB
Goal
The overall goal of MoMa.Biz initative was to reduce the use of private transportation and increase the use of public transportation and bicycles in the city in order to reduce the pollution and noise from the traffic and promote the “green ways of transportation”.
Solution
We created:
1. Logo
2. Webpage
3. Branded T-shirts
4. Brochures
5. Short movie
6. City game “The Green Kilometer”
Result
The initiative reached the public through eyecatching communication, the knowledge of different means of transportation was increased to a great extent. As a result of the marketing, the target group acknowledged the positive effects of green transportation and the possibilities to use it in their everyday lives. Also, the negative impacts of private car transportation and the costs related to it were communicated and it reached the public efficently.